9THE NEED FOR A THEORY: ALL OBSERVATION MUST BE FOR OR AGAINST SOME VIEW "Darwin, who had such a keen understanding of fruitful procedure in science, knew in his gutsthat theory and observation are Siamese twins, inextricably intertwined and continually interacting." Stephen Jay Gould, Dinosaur in a Haystack (1995), p. 148; (emphasis added). Darwin "outlined his own conception of proper scientific procedure in the best one-liner everpenned": "'All observation must be for or against some view.'" Id. at 148-49; (emphasis added). "Objectivity is not an unobtainable emptying of mind, but a willingness to abandon a setof preferences - for or against some view, as Darwin said - when the world seeks to work in acontrary way." Id. at 149.FUNCTIONS OF A THEORY OF THE CASE Theory must be credible/believableConsistent with facts beyond changeExplain facts beyond changeTheory must be interesting/entertainingTheory must be consistent with common sense/human experienceTheory must showcase, channel and generate the emotions of the client's storyTheory must reveal the true nature/character of the major playersELEMENTS OF A THEORY OF THE CASE Persuasive factsStrong emotion